Case Study

Marshmallow Partners with WNS Assistance for End-to-End Claims Management Services

Marshmallow, the highly-valued InsurTech making ‘waves’ with a mission to change the reputation of Insurance, is taking a new approach to determining risks, driven by technology. Leveraging a wide range of analytics and technology, Marshmallow targets underserved segments of the market; individuals who do not fit typical profiles and may find it difficult to find competitive insurance rates.

With a key ambition to make insurance easier for its customers, and deliver an outstanding experience, Marshmallow has chosen to partner with WNS Assistance to service its end-to-end claims management needs.

Oliver Kent-Braham, Co-Founder and Co-CEO at Marshmallow, stated: “After speaking to several claims providers, we felt that WNS would be a great partner and is best positioned to help us digitise and fundamentally change the experience customers have when making a claim.”

WNS Assistance is providing Marshmallow its full end-to-end service offering, from 24/7/365 first notification of loss solution through to claims resolution. The WNS Assistance team will be acting as an extension of the Marshmallow brand upholding excellent customer service standards at every stage of the claims process.

Mark Turner, Chief Commercial Officer at WNS Assistance, said: “We are delighted to partner with such an exciting and ambitious start-up who is already delivering significant value. The Marshmallow brand allows WNS Assistance to align its common deliverables with the hallmarks of a successful InsurTech; acute indemnity performance, customer obsession, and leading technology.”

To find out more about the end-to-end solution offered by WNS Assistance, please contact our marketing team at

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